Odd-even retail price endings
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Odd-even retail price endings their effects on value determination, product perception, and buying propensities. by David Matthew Georgoff

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Published by Bureau of Business and Economic Research, Michigan State University in East Lansing .
Written in English


  • Consumers -- United States.,
  • Prices -- United States.,
  • Retail trade -- United States.

Book details:

Edition Notes

Bibliography: p. 167-173.

SeriesMichigan. State University. East Lansing. Bureau of Business and Economic Research. Business studies, MSU business studies
The Physical Object
Pagination174 p.
Number of Pages174
ID Numbers
Open LibraryOL16622976M

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An analysis of advertisements revealed that odd prices, in particular prices ending in the digit 9, clearly outnumbered all other price endings. In total, 87% of prices were defined as odd prices. Psychological pricing (also price ending, charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. Retail prices are often expressed as "odd prices": a little less than a round number, e.g. $ or £ There is evidence that consumers tend to perceive "odd prices" as being lower than they actually are, tending to . Retail price endings were manipulated over a four week period with the dependent measures being sales. The process of examining for an odd-even price effect was accomplished by breaking the overall design into three independent subdesigns where the low-priced pair (cells 1, 4, 7, 10), the medium-priced pair (cells 2, 5, 8, 11), and the high. in retail shops and newspaper advertisements is the price ending (odd-even) strategy. The odd-even psychological pricing strategy, a common practice in the marketplace which uses certain odd and even digits as price endings (thus CZK in CZK and CZK in CZK ), which have the potential to infl uence consumers’Cited by: 7.

The effect of the price-ending of one pizza was tested. During 2 weeks, all the pizzas were proposed with a round ending price (i.e. Euro) whereas for the other 2 weeks a target-pizza was proposed with a nine-ending price (i.e. Euro) whereas the four others were proposed with a round ending price.   Odd even pricing is also widely used in retail stores. There are stores that sell everything they have at a price that is fixed using the odd even pricing method. You will find many stores, for example, that sell everything at Rs. 99 or Rs. ABSTRACT - Respondents were shown pictures of products with either odd or even prices. Two days later they saw the same items, but for half of the products, the prices had increased. Respondents were less likely to notice the price increases in the odd priced products than in the even price 4 products. Sponsor a Book. Motivation research (Marketing) works Search for books with subject Motivation research (Marketing). Search. Borrow. Read. Borrow. Borrow. Odd-even retail price endings David M. Georgoff Read. Borrow. The strategy of desire Ernest Dichter Read. Perspectives in consumer behavior Harold H. Kassarjian.

Common Price Endings In , an analysis of 3, retail store advertisements in newspapers in 37 American cities revealed that 64% of prices ended in odd digits (Rudolph ). Another early general observation of retail food prices showed that prices ending in 9 were most popular, with. The most commonly used even price-ending digit is 0, and the most commonly used odd price-ending digits are 5 and 9 In general, more firms tend to use the odd priceending digit 9 than they do evennumber price endings. '4 The use of 0 and 9 as the mostfrequent price endings has created symbolic meaning in the nunds of consumers, which, as Cited by: Odd-even pricing is a pyschological pricing strategy involving the last digit of a product or service price, in the belief that certain prices or price ranges appeal to a certain set of buyers. Instead of charging $20, charging $ for a product makes the price appear to be in the "teen ranges" rather than the "twenty ranges." Thus, the.   A Case Study in Consumer Behavior About The Influence of Odd Pricing to the Buying Behavior of Consumers in City of Binan Laguna. A Case Study in Consumer Behavior About The Influence of Odd Pricing to the Buying Behavior of Consumers in City of Binan Laguna Georgoff, David M. (), Odd-Even Retail Price Endings, East Lansing, MI.